Guides
Guides
What you need to know before you choose: getting found, filling the diary, keeping your clients, and what a website has to contain. No jargon, no made-up figures.
How a salon gets found on Google without paying a marketplace
A client looking for a salon does not see your work. She sees a list. Everything comes down to your place on that list, and what she reads about you there. There are three ways in, and none of them means paying a marketplace.
Read the guide5 min readFilling a quiet Tuesday: the waiting list, the reminder, the gift card
An empty Tuesday is not the season’s fault. It is almost always a client nobody followed up, a freed-up slot nobody saw, or a gift that never found its date. Three steps, in the order they pay off.
Read the guide5 min readInstagram does not replace a website, and how to make the two work together
An Instagram account looks after an audience that already knows you. A website catches the client who is looking for a salon near her, right now, and has never seen you. They are not two versions of the same tool: they are two audiences.
Read the guide5 min readWho owns your client records?
Owning your data and having access to it are not the same thing. Your records can be “yours” on paper and locked inside a tool that will not give them back. What the law gives you, what a marketplace keeps, and the three questions to ask before you sign.
Read the guide5 min readWhat a hair salon website has to contain
A new client has read everything before she pushes the door: your prices, your opening hours, your reviews, and what your balayages look like. A hair salon website is not a business card. It is the answer, in order, to the questions she asks herself before booking.
Read the guideYour website in one minute, free to see, 14 days online on us.
Type your salon’s name. If you don’t like it, you haven’t signed anything.